Recently I spoke with Lillian Brummet, award-winning poet and author of “Purple Snowflake Marketing: How to Make Your Book Stand Out in a Crowd,” and Thursday Bram, principal of Hyper Modern Writing, about creating content in the new age. Brummet’s book focuses on writers who want to make a memorable first impression, and Bram’s company offers a variety of online development services. Each offers a unique perspective on marketing strategies.

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