Communication Based Marketing Automation
What’s the best way to lay out your Marketing Automation? I’m honored to have the CEO of SimplyCast, a leading provider of interactive and multi-channel communication software for organizations worldwide, on the show today to show us the ropes! Saeed El-Darahali tells us how his brilliant company takes a personal, communication-based approach to marketing with their 360 Customer Flow Communication Platform.
In this podcast Saeed discusses the following:
- Why his service requires building software in “reverse” (focusing on how companies do business, taking their processes, and implementing it the way the business is conducted)
- How SimplyCast takes 18 channels of communication under one hub
- Why knowing the generational preferences on modes of communication matters
- Why SimplyCast’s CRN technology can compete with big players
If you’re just scouring the market for a marketing automation service, tune in today and get some awesome insights from Saeed! You can also listen to this podcast on itunes.