Marketing Automation has three parts to focus on in order to be successful in turning an unsuspecting prospect into a loyal customer.  Last episode we talked about lead generation and how to nurture your leads and move them through the funnel to increase conversion.  If you missed it, you can catch up here

Episode One –  Optimizing Top of the Funnel Lead Generation with Marketing Automation

Episode Two – Moving Leads Through the Middle of the Funnel with Marketing Automation

In the conclusion to our three part webinar series, we will learn how to increase lead conversions using Marketing Automation.  As our qualified leads move into the decision making phase of their buyer’s journey, we can capitalize on our sales opportunities by leveraging the information we gathered during the lead generation and nurturing stages to ensure we deliver the right message, at just the right time.

We also encourage you to ask questions, even before the event, by using #sharpspringctd in your social correspondence.

To find out more about our guest company, SharpSpring, research them here.