6 Dimensions of Digital Maturity
Take holistic control of your digital marketing with tips from Kelly Kubrick, owner of Online Authority, a digital analytics services firm. I am honored to have her on the podcast today to share with us a goldmine of information about supercharging your digital marketing with her Six Dimensions for Digital Maturity. In an attempt to provide a solution to the amount of fragmentation in the digital landscape, Kelly has proposed six dimensions that are used to assess companies’ digital marketing capabilities.
There are a series of indicators within each dimension that companies must rate themselves in. Digital success means getting in right within all the six areas. In this podcast you will learn:
- The six dimensions for digital maturity and how these tie in together to develop digital success
- Why knowing your scores across each dimension helps you improve your digital strategy
- Why companies hire digital specialists that only focus on one or two of the dimensions
- How to get it right across the six dimensions
- Overinvesting and underinvesting in any of the six areas and what do to about it
Developing a digital strategy is absolutely essential for marketers who want to succeed in the tough digital market. Tune in today and get tips from Kelly’s Six Dimensions for Digital Maturity!